Brand discovery
A luxurious, centered questionnaire for brand strategists: values, tone, rivals, and the dream customer.
About 6 min to complete. brand strategy, discovery, workshop.
Use this templateQuestions in this template
- What's the name of your brand?
- Describe your brand in three words.
- Rank what matters most to your brand.
- Where does your voice sit?
- Who is your dream customer? Describe a day in their life.
- Which brands do you admire, and which do you want to stand apart from?
- What should people feel when they meet you?
- Where can we send the discovery summary?
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