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Cancellation survey - Dark steps

Ask a departing customer why they are leaving, what they will use instead and what could have changed their mind. A dark, high-contrast version in short steps, with solid answer tiles and numbered questions.

About 2 min to complete. churn, cancellation, saas, survey, dark.

Use this template

Questions in this template

  1. What is the main reason you are cancelling?
  2. Which feature was missing?
  3. Which product are you moving to?
  4. What was hard to use?
  5. What price would have felt fair?
  6. How long have you used it?
  7. How much value did you get while you used it?
  8. What could have made you stay?
  9. Would you consider coming back in the future?
  10. May our team email you about your feedback?
  11. Your email

Related templates

Laptop and coffee on a sunlit desk

Why are you leaving?

Be blunt. It's the most useful feedback we get.
3 short steps
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