Price sensitivity study
Four classic price-point questions with built-in sanity checks, so the numbers you collect are usable.
About 3 min to complete. pricing, van westendorp, research.
Use this templateQuestions in this template
- How familiar are you with tools like this one?
- At what monthly price would this feel so cheap you'd doubt its quality?
- At what monthly price would it feel like a bargain?
- At what monthly price would it start to feel expensive, but still worth considering?
- At what monthly price would it be too expensive to even consider?
- How would you prefer to pay?
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