Product concept test

Show a concept, measure purchase intent and price expectation, then find out what is working and what is not.

About 5 min to complete. concept, purchase intent, validation.

Questions in this template

1. Meet Nook.
2. What's your first reaction?
3. How likely would you be to buy it?
4. What would hold you back?
5. Which parts appeal to you most?
6. Rank these by how important they are to you.
7. What price would feel fair?
8. Anything else we should know before we build it?
9. Want to hear when the prototype is ready?

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